What makes a perfect website?
A perfect website is a thing of beauty with many benefits to the owner and the user. If you have an existing website in place, or you plan to develop one pretty soon, it’s important to understand what needs to be in place to make the project or site endeavour worth it.
A wrongly, poorly and unattractive website will not deliver any value to you or the end user and this may damage the expectations/perception that your users have about you. Below are some of the requirements we feel should make your website not only stand out, but be seen and deliver value to the end user
These components will make your website near perfect. Really, there is no 100% perfect website because perfection is a relative journey.
Elements Of A Perfect Website
4. Customer Experience/Usability
5. Search Engine Optimization
Your Site’s Appearance
A website must be visually appealing, clean and appear professional. Your website is your company’s extension and show your values, beleif, characteristics, products and services. The way this is delivered and/or presented will make or marr your business or personal objectives. Sometimes, your website may be the only impression a visitor or potential customer perceives of your company.
An attractive site is far more likely to generate a positive impression and keep visitors on your site once they arrive. As businesses large and small continue to populate the web, your challenge is to attract and keep your users’ attention.
Below are some of the things we expect a website to deliver in terms of appearance and delivery.
A good use of colour. Make sure the colours compliment and don’t over do the colour combinations. As a rule of thumb look for top sites that inspire you and take a lesson from them in colour mixes and matching
Light and good quality photographs. People tend to remember pictures, logos and graphics over text. Make sure this will be attractive and light on the eyes
Simple readable text is another value adding requirement
Overall keep your website simple and easy to go through for an exciting customer journey
Every content on your website must accomplish something or it is a waste of time. It must drive and improve customer/visitor engagement and reduce your bounce rate. It must improve customer knowledge about your goods, services or product. People must be infomed when they visit your website. It must ultimately deliver that value to them in the first insance
As a rule of thumb.
Keep your content, engaging, short and precise.
Let your visitor be at the center of the content you deliver
If necessary get a user researcher or content creator to help you ideate content creation.
Update your content regularly to keep your website fresh and relevant
Your website must have features and functionality that meet customer expectations. They must inform, guide, connect and update your customer. These include to give an example – a simple contact form, a simple check out basket, shops and products, newsletter sign up, product promotion and more
Customer Experience / Usability
This may be the most important aspect of your website design and delivery.
Your website must be simple, responsive, loads quickly (a loading time of 3seconds for mobile users is recommended by google), have a consistent layout and good screen resolutions. These will help your website stand out.
Search Engine Optimization (SEO)
This is the only single requirement that makes your website visible, searcheable and reacheable through the top search engines like Google, Bing and Yandex. SEO is complicated, continuous and never easy to achieve. It is possible. There are hundreds of rules and guidelines for effective search engine optimization,
About Webawesome Website Design Consult
Contact us at WebAwesome designs for a website that meets all the above mentioned criteria. We are presently located in the South East London axis covering Abbey Wood, Bexley, Greenwich, and more. We can be reached here