In 2022, your beauty website is your business front for the entire beauty-focussed world. It is available 24/7/365 and in 2022 can be a changing factor in perception of potential customers who will need your services or products in the future.
Our goal for the article is to show you how to get all you need ready for your website. The great thing is that this strategy works for any particular type of website you want to build. Its compared to building a house, a company or a skyscraper – you need a plan, a foundation and a building – the same for your beauty website. With our recommendations, you can have your own website up and running quickly, easily, and ready to get customers interested and engaging.
Focusing on a site for beauty based products and services — companies and individuals with plenty of skills and experience just waiting to be shared with the world so they can use and pay for your services.
Getting Started
Essentially it is a necessary that, before you start making your website, work out what you want to put in it. How much information about your company and services you want to have publicly available, and how much you want to have behind a contact form or other client focussed form. Then write the content you want on each page, focusing on what you want to promote and highlight.
It might be tempting to just put a PDF list of your prices up, but, instead, think about what the customer is looking for. Think about what previous customers have asked. Explain what each service is and what the customer will receive with it. Do you use specific brands? Have different prices that depend on the length of time? Do you provide special services, like autism-friendly haircuts, special products for categories of people, or wedding makeup? Adding in the details isn’t just great for your business, it’s fantastic for search engine optimisation, which will mean more customers.
Think about the key end users for your business and what they need. Think about what your previous clients have asked for. Or do you have a large collection of written materials? Do you do trial periods? Free consultations? Once you know what information and services you want on your website, you can build your pages around your business strategy.
With these things in mind, you’re ready to choose your web hosting package and get started.
Because this is for a single site, we recommend buying a good affordable basic hosting package, Once selected and purchased, you’ll need to install WordPress on your package, set up email and configure php requirements to enable your website work optimally.
Creating/Developing Exclusive Content
If you have written papers, e-books, learning/training packages and/or materials, or want to create an exclusive space for paying clients, it’s very easy to get your content online and selling through WordPress.
You Need A Logo
All big brands have a logo that is embedded in the minds of their users. Fundamentally, you need a logo to help your brand thrive in the minds of your customers, clients and other visitors to your website – A logo can be made via canva.com or on fivver.com for affordable costs
Content Architecture
You need to design and test a useable and functional content architecture and a simple to use menu headers in your website. Customers must simply be able to know what’s available under different headers in your website. It should be easy and simple to use.
Booking and Scheduling
No matter how beautiful and user friendly your beauty website is, if people can’t make appointments online, there’s no point. You could go with a third-party booking service, or try these plugins to keep it more in-house.
Appointment Hour Booking
This plugin gives your customers an easy way to book appointments directly from your website, and also makes it easy for you to list working days, multiple services, and integrate it with PayPal or WooCommerce. Plus it gives you a convenient appointment list to print out. If you want more integrations, including other payment methods, external services, and Google Calendar, you can purchase the Professional version for $5.99 a month.
Salon Booking System
This plugin also gives your customers a quick way to book appointments in an easy-to-understand calendar format. While the free version does not have direct integration with payment providers, it does have a discounting feature and integration with Google calendars. The paid version includes integration with payment providers, a mobile app for your staff members, and even more add-ons for €79 a year.
Keeping Everyone Updated
Once you get people interested in your expertise, you need to keep them coming back with a good update? These plugins will help you build your contacts online, whether it’s a possible lead, a long-standing client, or an industry connection.
Newsletter Plugins
RSS Feeds
Woocommerce, thrive Cart or other for selling products
Appointment plugins
Stripe, paypal or other for taking payments
Adding Social Media
Once you have a well-built and organised website, you need to get the word out to all your potential clients, not to mention making it easy for existing and potential clients to share your expertise with all their connections.
Making Everything Look Good
Once you have everything set up, a good theme is the icing on the cake, giving your website the appeal it needs to draw in your clients.
Themify Theme & Skins
Since 2010, Themify themes and plugins have been helping users make beautiful responsive WordPress sites, faster and easier than ever before! With every theme packed with the powerful and easy-to-use drag & drop Builder, you can create any type of layout you can imagine with no coding skills – just drag, drop, click and select. Check out our massive theme collection built to allow you to build any type of site! Such blog, corporate, ecommerce, portfolio, and many more. Each theme purchase done directly on the site gives you a free bonus
We Can Help
Website design and development is part of the things we do as a small business. From turnkey projects to basic updates and maintenance agreements, we can help you out and deliver in record times. We have been known to deliver a website within 24hours
If you ever have any questions about how a website can help your business, get in touch with us! We’re happy to help!
WEBAWESOME CAN HELP
As a business consultant with extensive experience in business and user solution delivery, having executed several successful and a few unsuccessful projects in the past (with lessons learned). Webawesome can help you create and understand your business and user needs and document these in a requirements specification documents
We have helped several businesses in the past and would be happy to discuss your requirements with a goal of making you digitally compliant.
Locate in south-east London and on the borders of Erith, Plumstead, Greenwich, Abbey Wood, Thamesmead, Bluewater, Dartford, Welling, Woolwich,
Visit our website today to find out how we can help us or simply give us a call on 02082653715, info@webawesome.co.uk, www.webawesome.co.uk
