Being digital used to be a choice way back, the question now is that is it possible to run a business outside of digital capabilities. Considering that you will not be able to reach everyone physically!
We stat with a dictionary definition defining the term digital is an adjective meaning
What is digital?
- of signals or data) expressed as series of the digits 0 and 1, typically represented by values of a physical quantity such as voltage or magnetic polarization.
- 2.(of a clock or watch) showing the time by means of displayed digits rather than hands or a pointer.
- relating to, using, or storing data or information in the form of digital signals.
- involving or relating to the use of computer technology.
That last bullet is pretty interesting!! Organizations, big and small, have been using “computer technology” for a long while now. If that is what is meant by digital, then why are organisations spending so much time and effort in digital transformation now. We need to explore beyond the dictionary meaning!!
Digital is involving or relating to the use of computer technology.
What digital really means
It means bringing what is most important to the customer to the forefront – being customer-driven, working with customer feedback and evolving with the customer at the center of that evolution. Driver for change — a digital service defines the business processes, and is not defined by them. This means business processes changing to fit with the customer /user needs!!
We are a user foccused company with your needs at the back of our decisions
There’s more
- A Culture driven by customer needs — Define your customer! They are all the users of your digital services. Understanding your customer segments, their needs and the value they bring to the business are vital for your digital journey. To be digital, the digital culture within the organisation must be that you deliver customer needs; features that are beneficial to the customer. Whatever it is, the customer must be first.
- Instant and continuous Feedback — in a digital world, customers should expect instant feedback to their requests. A customer must receive changes, feedback and whatever at the quickest possible times.
- Real-time delivery/operations— Simply put, your services should be accessible to anyone 24/7/365
- Intelligent —we are in the age of artificial intelligence, nowadays most businesses have a robotic workforce delivering value at the backend of your business. Your digital services should do all the heavy lifting, minimising the efforts required by your customer or other machines.
- Online — a digital system should be accessible anywhere with an internet connection, with no limitation on device and usage.
- Driver for change — a digital service defines the business processes, and is not defined by them. Digital means business processes changing to fit with the computing world and not the other way around. We shouldn’t mimic offline processes in an online way.
- Continuous Improvements – Customers want value, the wow factor and want to be able to do nothing to make a transaction or receive value. They are mostly not tech-savvy. They don’t get how difficult it is to make software improvements…and nor should they care. They just want those improvements. A digital platform should be improving itself as often as necessary.
[tf_popup style=”black” link=”6453″ text=”#f7f5f5″]Request Free Website Analysis (£250 value)[/tf_popup]
[tf_popup style=”black” link=”6453″ text=”#f7f5f5″]Request Free Website Analysis (£250 value)[/tf_popup]
Key Takeaways from this
- Being Digital is vital for your business survival
- Being Digital is centrally about the customer
- Being Digital is about creating customer-centered services
- Being Digital is not always about technology
- Being Digital successfully needs the right people
Why you must be digital
For business success or value delivery centered around user needs, being digital isn’t an option but a necessity. In my experience, a discovery of sorts around user needs and business. system requirements must be initiated to help define the high-value features
Understanding the return on your initial investment is often difficult at this stage and the business must progressively be driven by customer needs and business value.
You must embrace digital or your business will die. Consider that your competitors are already doing what you are reluctant to and delivering same value you are unwilling to
Webawesome can help
As a business consultant with extensive experience in business and user solution delivery, having executed several successful and a few unsuccessful projects in the past (with lessons learned). Webawesome can help you create and understand your business and user needs and document these in a requirements specification documents
We have helped several businesses in the past and would be happy to discuss your requirements with a goal of making you digitally compliant.
Locate in south-east London and on the borders of Erith, Plumstead, Greenwich, Abbey Wood, Thamesmead, Bluewater, Dartford, Welling, Woolwich,
Visit our website today to find out how we can help us or simply give us a call on 02082653715, info@webawesome.co.uk, www.webawesome.co.uk
[tf_popup style=”black” link=”6453″ text=”#f7f5f5″]Request Free Website Analysis (£250 value)[/tf_popup]
